Rob Gillan

Rob Gillan is the founder of Red Ear Media, a digital marketing agency built for contractors and home service businesses that need marketing to produce real jobs instead of vague reporting and wasted spend.

Red Ear was started around a simple idea: hard-working trades businesses deserve clear strategy, honest communication, and marketing work that respects the budget they fought to earn. That perspective shapes the way Rob approaches websites, paid search, SEO, and content strategy for service-area businesses.

What Rob writes about

• Website messaging that makes a service offer obvious fast
• Landing pages and forms that reduce friction for quote requests
• Google Ads strategy for trades and home services
• Local trust signals such as reviews, service-area proof, and proof-of-work content
• Content that sounds like a specialist, not a generalist agency

Why this perspective matters

Trades marketing works best when it is grounded in how homeowners and property managers actually make decisions. Rob’s work stays close to that reality: urgent searches, high-trust buying decisions, uneven lead quality, and service pages that have to convert on mobile as well as desktop.

That narrow focus is intentional. Red Ear keeps its work centered on the kinds of businesses it knows well, so the advice published here is shaped by repeated patterns from real contractor and home service campaigns rather than broad, one-size-fits-all agency content.