"For the first time I feel I can trust someone to handle this part of our business without the stress."
Joseph Z. Electrical Connection
Solar contractor marketing
We get you leads.
You get to keep them.
No more renting leads, no long-term contracts. Marketing systems for solar installers. Websites, Google Ads, AI, and SEO to help you generate your own high quality leads.
Brands and contractors we've helped sharpen online
What owners noticed when the message and funnel finally aligned
"Their advice was always on point, and they clearly understand what works for trades businesses."
Edgar E. Dedicated Roofing
"They listened, adapted to our needs, and delivered a final product that exceeded our expectations."
Mac B. Northumberland Electric Inc.
"Working with Red Ear Media was one of the best business decisions I made."
Geoff D. Copper Knight Electrical
What the funnel should do
Turn expensive solar clicks into more serious consultations.
Solar buyers need education, clarity, and a next step that feels worth taking, otherwise the research-heavy traffic slips away.
What we do for solar installers
What a high-performing solar marketing funnel actually looks like.
Built for an educated buyer, a long sales cycle, and a market where bad clicks get expensive quickly.
Education-first websites
The page needs to reduce confusion, answer common questions, and still make the next step feel clear and low-friction.
Intent-based Google Ads
We focus spend around the searches most likely to turn into serious consultation opportunities instead of curiosity clicks.
Consultation-conversion pages
Landing pages are designed to move informed buyers toward the consult without feeling pushy or vague.
Full-funnel tracking
Longer sales cycles need better measurement so you can see which sources and pages actually contribute to pipeline.
Market reality
Solar is one of the most competitive local search markets and bad ads get expensive fast.
If the funnel isn't built for a researched buyer, you're burning money.
Cost-per-click is high, lead quality can be inconsistent, and the close process is usually longer than a typical local service call.
We help design the message path around that reality so the page educates, qualifies, and nudges the right person toward a consultation.
Let's fix this
Funnel fit
We won't pretend solar marketing is easy. But we know how to build for it.
High competition and longer lead times means you need a strategy.
Solar prospects often arrive with more prior research than the average home service lead. Your site and campaigns need to meet them at that level.
We focus on stronger web pages, clearer proof, and cleaner measurement so that expensive traffic has a better chance of turning into leads.
Talk to us about your pipelineNeed a stronger solar funnel?
Book a quick solar marketing review and we'll show you where the expensive clicks are losing momentum.
We'll review the page structure, trust signals, and paid-search path and tell you what we'd tighten first.
Request my solar marketing review