Websites, Google Ads, and SEO for Solar Contractors

We build Google Ads and websites for solar installers who are tired of competing on price in a crowded market and want leads that are already educated and ready to move.

No long contracts. No smoke. Just results.

Solar panels installed on a residential roof

Solar Is One of the Most Competitive Markets in Local Search. Most Installers Are Losing Money on Bad Ads.

Cost-per-click for solar keywords is high. Lead quality is wildly inconsistent. And the close process is long. If your funnel isn't built to handle all three, you're burning money.

The solar market has an education problem. Most homeowners who search for solar have a general interest but don't understand incentives, net metering, payback periods, or financing options. If your landing page doesn't address those questions immediately, they bounce — and your expensive click is gone.

We build solar marketing that starts the education process on the landing page, earns trust before the consultation, and pre-qualifies the lead so your sales team isn't wasting appointments on tire-kickers. The result is smaller lead volume from less wasted spend — but a much higher proportion of leads that actually become signed contracts.

Let's fix this

What a high-performing solar marketing funnel actually looks like.

Built for an educated buyer, a long sales cycle, and a competitive market.

Education-First Websites

Solar customers research heavily. Your site needs to answer the questions before they ask them — incentives, financing, ROI, and process.

Intent-Based Google Ads

We separate brand-aware searches from early-research queries and adjust bids and creative accordingly so your budget works where conversion rates are actually high.

Consultation-Conversion Pages

Purpose-built landing pages that move a prospect from interest to booked consultation — with copy that addresses the objections that kill solar deals.

Full-Funnel Tracking

We track from click to consultation to signed contract. You know which ads drove the jobs that closed, not just the leads that filled out a form.

Get a free solar audit (902) 440-1597

We Won't Pretend Solar Marketing Is Easy. But We Know How to Do It.

High CPCs, long lead times, and a buyer who's done a lot of research before you even talk to them. We know what it takes to win in this market.

We've seen solar campaigns that look impressive in the dashboard — tons of clicks, big impressions, low cost-per-click — and produce almost no booked consultations. We've also seen lean, well-targeted campaigns that consistently deliver signed contracts at a cost of acquisition that makes the math work. The difference is almost always landing page quality and audience specificity.

We build the latter. Not the kind of vanity campaign that impresses on a slide deck. The kind that makes your sales team's calendar full.

Talk to us about your pipeline

What trades owners say about us.

(We didn't write these. They did.)

"Red Ear built us an amazing functional website and they're now handling our Google ads. For the first time I feel I can trust someone to handle this area of our business without the stress of being taken advantage of. We highly recommend working with Red Ear Media!"

Joseph Z. | Electrical Contractor

"What really stood out was their expertise and thought process. Their advice was always on point, and you can tell they truly understand digital marketing and what works. They took the time to guide us in the right direction and made recommendations that made a lot of sense for our business."

Edgar E. | Roofing Contractor

"Quality workmanship is the foundation of our business and I feel that Red Ear Media shares this focus. They were willing to listen and adapt to our specific needs while delivering a final product that has exceeded our expectations."

Mac B. | Electrical Contractor

I want results like this